The SBH Cap : The icon of Saint-Barthélemy since 2013

Created in 2013 in Saint-Barthélemy, the SBH cap quickly established itself as an essential emblem of the island . More than just an accessory, it embodies the authenticity and elegance unique to Saint-Barth, becoming over the years a symbol of identity for both its inhabitants and its visitors.

Rethinking the standards of the baseball cap

From its launch, the SBH marked a break with tradition: the ambition was not only to create a cap, but to redefine its codes . A clean design, an iconic typeface, precise finishes and high-end manufacturing quality: all elements that have positioned the SBH as a benchmark in the world of accessories.

An immediate and lasting success.

In just a few seasons, the SBH has become a must-have on the island. Worn proudly by those who live and love Saint-Barth, it has established itself as a sign of recognition, a style marker, and a cherished souvenir. Beyond the island, its influence has quickly spread: today, the SBH cap travels the world, worn by a loyal and passionate community.

The accessory adopted by celebrities

The SBH's notoriety has been strengthened by its appeal to international stars . Actors, artists, athletes, and models have been seen wearing this iconic cap during their stays in Saint-Barth. This media visibility has helped to establish its status as a cult item and a true lifestyle signature .

A timeless icon

More than ten years after its creation, the SBH cap continues to embody the relaxed sophistication of Saint-Barth . Its variations adapt to trends, but its DNA remains unchanged: to offer a quality, elegant and authentic product that transcends time without ever going out of style.

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Timeline – The History of the SBH Cap

2013

Birth of the SBH
Creation of the first SBH cap in Saint-Barthélemy. Launch of an accessory designed to redefine standards of quality and style.

2015

The first believers
The SBH cap has established itself as a local must-have . Residents and travelers alike embrace the cap as a symbol of belonging to the island.

2017

International appeal
The cap leaves the beaches of Saint-Barth to travel around the world. It becomes a coveted accessory, instantly recognizable.

2019

Celebrities are adopting it.
Movie, fashion, and sports stars are seen wearing the SBH cap. International media outlets promote its image, reinforcing its status as an icon.

2021

A decade of success
Nearly ten years after its creation, the SBH has become a lifestyle symbol . Its colorful variations appeal to a new generation.

2023

10 years of icon
SBH cap anniversary. An opportunity to celebrate ten years of history, passion, and worldwide recognition. Creation of a new X SBH logo featuring a pictogram representing the outline of the island of Saint Barthélemy.

2025

A new "revolutionary" project
In November 2025, a new SBH / PASHA ST BARTH cap will be released. Pasha will surprise you and change your habits and your vision of the cap by making it different from all the others... stay tuned!

Today

A living legacy
Always true to its DNA, the SBH cap continues to embody the casual chic of Saint-Barth, transcending trends without ever losing its authenticity.