Briston is a Frenchbrand born from a very “British ”inspiration and spirit.
From the Oxford or Cambridge campuses, from rowing races to the surroundings of polo or cricket grounds, you can feel this “sport chic” spirit blowing since Queen Victoria. This chic and relaxed, sometimes quirky lifestyle also greatly inspired the "preppy" style that originated in the Ivy League universities on the East Coast of the United States.
It is this essence, combined with its fundamentally watchmaking DNA, that gives Briston its unique style.
The work of innovative materials, such as cellulose acetate, and colors give Briston watches a totally unique look.
Briston is thus the best match between a contemporary “timepiece” and a chic, casual but resolutely and voluntarily accessible accessory.