French-Swedish menswear brand RON DORFF has announced the limited-edition WANTED Capsule Collection with acclaimed American photographer and style guru, Douglas Friedman.
The collaboration originated in Friedman's love for the brand and its functional, minimalist approach to sportswear. A mutual friend, Vanessa von Bismarck, introduced the founder of RON DORFF, Claus Lindorff, to Friedman, the result being the WANTED Beachwear Collection in time for the summer vacations.
The 30-piece collection features signature Ron Dorff sportswear and swimwear staples with a rather unexpected source of inspiration - the Wild West. Prints such as “WANTED” and “COW BOY” set the tone in line with Ron Dorff's long history of clever prints with multiple interpretations (MARATHON MAN, POOL BOY, WORKING MAN, CITY BOY...) and classic Far West check prints and colors make this capsule stand out from the minimalist Scandinavian look that has made RON DORFF renowned worldwide.
“The collection takes its inspiration from my home on the high-desert ranchlands of Far West Texas. An unforgiving and beautiful landscape where the hot, slow, summer days stretch on endlessly with the most incredible color schemes” says Friedman. “The collection is an invitation to suit up, grab your hat, and embrace the rugged beauty of the Wild West, whether it be Sardinia, Paros or Marfa.”
