PASHA IN THE AMERICAN PRESS!
We were fortunate to have been selected by BEST OF INTIMA magazine in April 2025 to be featured in their section "Boutiques du Monde", in which they highlight the most beautiful multi-brand boutiques around the world.
Pasha is very proud of this publication and is happy to share it with you!!
A French and then Italian version is in preparation for summer 2025!
Article from the US version translated into French: BEST OF SWIM
Located in Gustavia, in the heart of the island, where luxury yachts dock and style-conscious travelers seek both elegance and ease, Pasha St Barth has firmly established itself as the go-to destination for refined menswear. Behind this remarkable concept store is the passionate founder David De Oliveira, joined in both life and business by his partner Olivier Genet. Together, they have created a world entirely dedicated to men.
What was the original idea behind this concept? In David's own words: "Imagine a customer who walks in completely naked and leaves with a full, impeccable wardrobe—for the beach, for sports, or a night out." Since opening in 2013, David's keen eye and high standards have shaped a curated selection with a strong preference for European craftsmanship and French finesse. Housed in a recently renovated, century-old Creole-style hut, the boutique blends a timeless island spirit with a modern aesthetic. Exposed beams, apothecary-style furniture, and warm-toned wood floors create an effortlessly chic, laid-back atmosphere—the very essence of St. Barth. The interior was designed for an immersive shopping experience, with collections organized by lifestyle: a spacious beachwear section, with swimwear, and sun accessories; a sporty-chic corner, where performance meets style; and a beauty area for men, featuring niche fragrances, premium skincare, and even luxury toothpaste from LeBon!
One of the boutique's signature items is the iconic SBH cap, designed by David and worn by celebrities from Johnny Hallyday to Rihanna. For Pasha's 10th anniversary, a new logo was launched and now appears on exclusive caps, T-shirts, and beach bags. With a primarily American clientele, Pasha's complete and elevated wardrobe concept continues to garner loyalty and acclaim. While men remain the primary focus, a newly added women's section showcases a refined selection of jewelry, swimwear, and pareos. At Pasha St Barth, the customer experience is paramount. Guests are greeted by their first name, guided without pressure, and who always leave feeling recognized and stylish. David and Olivier continue to dream big: their goal is to develop, refine and continue to grow Pasha as a discreet but essential address on the island.
❤ We love the concept of a complete men's wardrobe delivered in a beautifully designed, chic island space.
Article from the USA version: BEST OF SWIM
Located in Gustavia, at the heart of the island, where luxury yachts dock, and style-savvy travelers seek both elegance and ease, Pasha St Barth has firmly established itself as the go-to destination for refined menswear.
Behind this standout concept store is passionate founder David De Oliveira, joined in both life and business by his partner Olivier Genet. Together, they've crafted a world entirely devoted to men. What was the original idea behind this concept? In David's own words: “To imagine a customer walking in completely undressed and leaving with a full, flawless wardrobe—for the beach, for sports, or a night out.”
Since opening in 2013, David's sharp eye and high standards have shaped a curated selection with a strong preference for European craftsmanship and French finesse. Housed in a century-old, newly renovated Creole-style cottage, the boutique blends a timeless island spirit with modern aesthetics. Exposed beams, apothecary-style furniture, and warm-toned wooden floors create an atmosphere that is laid back, and effortlessly chic, the essence of St. Barth. The interior has been designed for an immersive shopping experience, with collections organized by lifestyle: a spacious beachwear section, with swim trunks, cover-ups, and sunny accessories; a sport-chic corner, where performance meets style; and a men's grooming area, showcasing niche fragrances, high-end skincare, and even luxury toothpaste by LeBon! One of the boutique's signature elements is the iconic SHB cap, designed by David and worn by celebrities, from Johnny Hallyday to Rihanna. For Pasha's 10th anniversary, a fresh logo was launched and now appears on exclusive caps, tees, and beach bags. With a primarily American clientele, Pasha's complete and elevated wardrobe concept continues to
earn loyalty and acclaim.
While men remain the main focus, a newly added women's section features a refined selection of jewelry, swimwear, and pareos. At Pasha St Barth, customer experience is everything. Guests are greeted by name, guided without pressure, and always leave feeling seen and styled. David and Olivier continue to dream big: their aim is to expand, refine, and continue to grow Pasha as a discreet yet must-know-address on the island.
❤ We love the concept of a complete men's wardrobe delivered in a beautifully designed, island-chic space.
